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Deafening Silence: Maddow's "Big Scoop" Mocked Across The Board

- March 15, 2017

Liberals And The DNC Mocked For Misfiring In Wayward Attack


TOP TAKEAWAYS

  • Last night, MSNBC's Rachel Maddow announced that she had President Trump's tax returns that turned out to only be two pages of his 2005 tax return.
  • Maddow was mocked from the left and the right for an attempted attack that backfired in her face.
  • "Rachel Maddow wastes everyone's time" with "a disaster of such monumental proportions" as she "overpromised and underdelivered."

Last Night, Rachel Maddow Tweeted "We've Got Trump Tax Turns. Seriously ." "BREAKING: We've got Trump tax returns. Tonight, 9pm ET. MSNBC. (Seriously)." (Rachel Maddow, Twitter Feed , 3/15/17)

  • Maddow Released Two Pages Of President Trump's 2005 Tax Return Showing A Tax Rate Of 24 Percent. "Trump paid an effective tax rate of 24 percent and saved millions of dollars in additional taxes by claiming the losses, according to the document, the first two pages of which were obtained by Pulitzer Prize-winning journalist David Cay Johnston and first reported by DC Report, a nonprofit news site he runs, and on MSNBC's 'The Rachel Maddow Show.'" (Philip Rucker and Drew Harwell, "Trump Paid 24 Percent Tax Rate In 2005, Reported $105 Million Write-Down, Return Shows," The Washington Post , 3/15/17)

The DNC Put Out A Statement Attempting To Redirect Criticism From Maddow. "The Democratic National Committee (DNC) on Tuesday slammed President Trump for long claiming that he can't release his tax returns due to an audit after the White House made some tax info public to undercut an MSNBC report. 'The White House's willingness to release some tax information when it suits them proves Donald Trump's audit excuse is a sham,' DNC senior adviser Zac Petkanas said in a statement." (Mark Hensch, "DNC: Trump's 'Audit Excuse Is A Sham,'" The Hill , 3/14/17)

MADDOW'S "EXCESSIVE HYPE" PROVED PREVIOUS ASSERTIONS ABOUT TRUMP'S TAX RETURNS FALSE

The Hill's Joe Concha: "Maddow's Excessive Hype Is A Win For Trump" (Joe Concha, Op-Ed, "Maddow's Excessive Hype Is A Win For Trump," The Hill , 3/15/17)

The National Review's Charles C.W. Cooke: "Thanks To MSNBC, The Suggestion That Trump Has 'Paid No Taxes In 18 Years' Has Now Been Definitively Proven To Be False." (Charles C.W. Cooke, "There Is No Magic Bullet Against Trump," National Review's The Corner, 3/15/17)

CNBC's Executive Editor Jay Yarow: "Op-Ed: Donald Trump Just Got A Nice Victory, Thanks To, Of All People, Rachel Maddow." (Jay Yarow, "Op-Ed: Donald Trump Just Got A Nice Victory, Thanks To, Of All People, Rachel Maddow," CNBC , 3/15/17)

Maddow's "Scoop" Was Ultimately Overhyped And Had "No Smoking Gun"

USA Today's Bill Goodykoontz: Maddow "Overpromised And Underdelivered." "I'm a fan of MSNBC's Rachel Maddow, but on Tuesday she overpromised and underdelivered on a story about President Donald Trump's tax returns." (Bill Goodykoontz, Op-Ed, "Rachel Maddow Overpromises, Underdelivers On Trump Tax Story," USA Today , 3/14/17)

The Associated Press's David Bauder: "Felt Like A Bait And Switch ." "It felt vaguely like a bait-and-switch and there were some complaints on social media that Maddow was taking too long to get to the point." (David Bauder, Op-Ed, "Tax Story Puts Spotlight On MSNBC's Rachel Maddow," The Associated Press , 3/15/17)

The Washington Post 's Chris Cillizza: "This 2005 Donald Trump Tax Return Is A Total Nothingburger." (Chris Cillizza," This 2005 Donald Trump Tax Return Is A Total Nothingburger," The Washington Post , 3/14/17)

  • "For All The Hoopla Surrounding The Unearthing Of These Documents, There Simply Was No Smoking Gun." "For all the hoopla surrounding the unearthing of these documents, there simply was no smoking gun - or anything close to it - here. A brief scan of Trump's financial status a decade ago shows about what you would expect it to show. Nothing nefarious, nothing untoward." (Chris Cillizza," This 2005 Donald Trump Tax Return Is A Total Nothingburger," The Washington Post , 3/14/17)

CNN's Dylan Byers: "Maddow Teed Up A Major Scoop… Only To End Up Disappointing Many In The Political-Media Establishment With A Report That Was Widely Characterized As Overhyped." "MSNBC's Rachel Maddow teed up a major scoop about President Donald Trump's taxes on Tuesday night -- only to end up disappointing many in the political-media establishment with a report that was widely characterized as overhyped." (Dylan Byers, "Rachel Maddow's Epic Buildup To… 2 Pages From Trump's 2005 Tax Returns," CNN , 3/14/17)

  • Byers: "The Decision To Hype The Scoop… Disappointed Many Journalists." "The decision to hype the scoop -- Maddow first tweeted her all-caps 'BREAKING' alert at 7:36 p.m. ET -- disappointed many journalists, who felt that Maddow had undermined legitimate inquiry into Trump's tax returns." (Dylan Byers, "Rachel Maddow's Epic Buildup To… 2 Pages From Trump's 2005 Tax Returns," CNN , 3/14/17)
  • Byers: "This Is What @Maddow Does. Long, Long Wind-Ups. That's Also Known As Burying The Lede… Or, You Know, Not Having One." (Dylan Byers, Twitter Feed, 3/14/17)
  • Byers: "It Appears @MSNBC / @Maddow Decided One Great Night Of Ratings Was Worth Weeks (Months?) Of Mockery…." (Dylan Byers, Twitter Feed, 3/14/17)

Variety : "Two Pages Of Returns That Indicate No Special Wrongdoing Do Not Merit A Countdown Clock On MSNBC." " Undoubtedly, Maddow could have handled the returns better. Two pages of returns that indicate no special wrongdoing do not merit a countdown clock on MSNBC, which ran down throughout "All In With Chris Hayes." (Hayes said he was receiving tweets during the last segment of his show urging him to get off the air already so that Maddow could start talking.)" (Sonia Saraiya, "Rachael Maddow and Those Anticlimactic Tax Returns," Variety , 3/15/17)

Maddow's Attempt To Sensationalize Her "Scoop" Was "A Disaster Of Such Monumental Proportions"

Investor's Business Daily : "A Disaster Of Such Monumental Proportions." "It was a disaster of such monumental proportions that even her colleagues in the liberal press couldn't bear it." (Editorial, "What's Wrong With Rachel Maddow's Trump Income Tax 'Scoop'?," Investor's Business Daily , 3/15/17)

National Review Headline: "Rachel Maddow Wastes Everyone's Time." (Jim Geraghty, Op-Ed, "Rachel Maddow Wastes Everyone's Time," National Review , 3/15/17)

Politico 's Jake Shafer: "Maddow Goes Mad!" (Jake Shafer, "Maddow Goes Mad!" Politico , 3/15/17)

"It Also Disappointed Democrats, Including Hillary Clinton's 2016 Campaign Press Secretary Brian Fallon." "It also disappointed Democrats, including Hillary Clinton's 2016 campaign press secretary Brian Fallon. Before Maddow's broadcast, Fallon retweeted the breaking news alert and called it 'the holy grail.' After Maddow showed her hand, Fallon wrote: 'Dems should return focus to Trumpcare tomorrow & the millions it will leave uninsured, not get distracted by two pages from '05 tax return.'" (Dylan Byers, "Rachel Maddow's Epic Buildup To… 2 Pages From Trump's 2005 Tax Returns," CNN , 3/14/17)

  • Hillary Clinton's Former Press Secretary Brian Fallon Initially Reacted To Maddow's Announcement Calling It "The Holy Grail." "The holy grail" (Brian Fallon, Twitter Feed , 03/14/17)
  • After Her Show, Fallow Retracted This And Said That Democrats Should "Not Get Distracted" By Maddow's "Scoop." "Dems should return focus to Trumpcare tomorrow & the millions it will leave uninsured, not get distracted by two pages from '05 tax returns" (Brian Fallon, Twitter Feed , 03/14/17)

The New Orleans-Times-Picayune's Tim Morris: "No New Details. No Smoking Gun. No Evidence Of Nefarious Dealings Or Accounting Shenanigans." (Tim Morris, Op-Ed, "Was Rachel Maddow's Trump Tax Scoop A Big Nothingburger?," The New Orleans Times-Picayune , 3/15/17) 

Recode's Jason Del Ray: "Maddow Just Convinced Millions More To Cut The Cable Cord." "Maddow just convinced millions more to cut the cable cord." (Jason Del Ray, Twitter Feed , 3/14/17)

The Boston Herald's Tom Shattuck: Maddow "Veered Wildly Off Course." "We've dodged two winter storms in a row. The first was the named Stella and the second looked to be called Rachel, as in Rachel Maddow. Nature will take its course, but Maddow veered wildly off course last night when the pride of MSNBC announced via social media that she had Donald Trump's tax returns and would release them at 9 p.m." (Tom Shattuck, Op-Ed, "Rachel Maddow Left With Nothing After Fake News Report," The Boston Herald , 3/15/17)

Maddow "Certainly Milked It For All It Was Worth," Delaying Announcing Her "Scoop" Through A Commercial Break

Mediate 's Jon Levine: "Rachel Maddow Just Trolled Us All For Ratings." (Jon Levine, "Rachel Maddow Just Trolled Us All For Ratings," Mediate , 3/14/17)

The Washington Post 's Margaret Sullivan: "Huge Numbers Of Viewers Tuned In Because Of Her Earlier Tweet That She Had Obtained President Trump's Tax Returns, She Talked . . . And Talked . . . And Talked. For An Eternity - Or Close To 20 Minutes, Which Certainly Felt Like An Eternity - Viewers Heard About Everything Except The Actual News." (Margaret Sullivan, "Rachael Maddow Had A Decent Scoop. Here's What She Did Wrong With It," The Washington Post , 3/15/17)

  • Sullivan: "Maddow Certainly Milked It For All It Was Worth ." "In the end, a scoop is a scoop, and Maddow certainly milked it for all it was worth." (Margaret Sullivan, "Rachael Maddow Had A Decent Scoop. Here's What She Did Wrong With It," The Washington Post , 3/15/17)

Mark Suppelsa Criticized Rachel Maddow For The Time She Took To Spin Her Story. "Ironically, @maddow took so long for her reveal, the rest of the Western world of media reported @realDonaldTrump's 2005 taxes first.." (Mark Suppelsa, Twitter Feed, 3/15/17)

The Washington Post 's Chris Cillizza: "That It Took Maddow More Than 20 Minutes Into Her Show To Get To The Numbers Meant That She Was Scooped On Her Own Scoop." "The return wasn't the key. Not even close. (That it took Maddow more than 20 minutes into her show to get to the numbers meant that she was scooped on her own scoop.)" (Chris Cillizza," This 2005 Donald Trump Tax Return Is A Total Nothingburger," The Washington Post , 3/14/17)

Politico 's Jake Shafer: "It Took Maddow Forever To Get To The Point." "It took Maddow forever to get to the point. Her journalism interruptus continued for 20 minutes, breathlessly passing through the first commercial break before disclosing that Trump had paid $38 million on a reported income of $150 million, a claim the White House quickly seemed to confirm." (Jake Shafer, "Maddow Goes Mad!" Politico , 3/15/17)

  • Shafer: "Maddow And MSNBC Decided To Extend It, Sensationalist Style, Into A Televised White Paper." "Even the amount paid in tax is a yawn, being not too much but not too little. Even so, Maddow and MSNBC decided to extend it, sensationalist style, into a television white paper." (Jake Shafer, "Maddow Goes Mad!" Politico , 3/15/17)

Vice 's Mitchel Sunderland Questioned Maddow's Reporting, Saying That She "Has Important News To Break, And She's Ranting About Conspiracy Theories." "Rachel Maddow has important news to break, and she's ranting about conspiracy theories??!?!" (Mitchell Sunderland, Twitter Feed , 03/14/17)


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