WASHINGTON— This morning, RNC Chairman Reince Priebus joined CNN’s “State of the Union” to discuss a new RNC ad campaign, the RNC’s engagement efforts and implications of the FL-13 special election.
View transcript excerpts below and watch the clip here.
Chairman Priebus Discusses New RNC Ad Campaign and RNC Engagement
CHAIRMAN REINCE PRIEBUS: …Republicans around this country are talking about issues that affect everyone. Affect whatever race, whatever gender, I mean, we are the ones leading the way, I think, in this country on these issues…What are we doing? We are doing things like this 14-state ad campaign, talking to everyone in every state talking about what brings everyone in this country together around the Republican Party, about creating your own American dream. It also means taking a national party like we did last year and historically changing the very nature of how we do business…
Republicans Engaging Across the Country
CHAIRMAN PRIEBUS: …We're putting people in every single battleground state across the country, every single community. We have a historic engagement effort in Hispanic, Asian and African-American communities not just five months before an election but for four years. This is what we do. We are a campaign committee…One of the things we didn't do well in the past is communicate on a long-term basis in diverse communities across America and what we're changing is that every day and every week, we're in these communities talking about the Republican Party. I think that's important. That's how you change things…
Lessons from FL-13 And Implications For 2014 Elections
CHAIRMAN PRIEBUS: ... ObamaCare is complete poison out there in the field and so the lesson is going to be number one, you have to hit your main target which is ObamaCare. But secondly, David Jolly gave a positive vision…He had a position on ObamaCare which was positive for him, positive message besides ObamaCare, and we also had an effort that was cooperative with the RNC and state party where we were taking digital advances we had made, walking applications we put in the field and our data was talking to our political field operation on a historical way for our party and it worked… We're going to have a good year this year and, you know, I think we're going to win the U.S. Senate and I think that bodes well for the future…
GOP Chairman Reince Priebus