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ICYMI: RNC CTO Andy Barkett on Bloomberg

- August 21, 2013

“…At Facebook, Mark put these signs on the wall that said ‘move fast and break things.’ That's exactly what I'm doing,” said Andy Barkett


WASHINGTON — This morning, Republican National Committee (RNC) Chief Technology Officer Andy Barkett joined Betty Liu on Bloomberg’s “In The Loop" to talk about revamping the RNC’s data and technology capabilities to connect with voters in every community.
 
View transcript excerpts below and watch the clip here: http://bit.ly/17K5qRH
 

TRANSCRIPT EXCERPTS:


Revamping The RNC’s Technological Strategy

BETTY LIU: …The Republican National Committee is revamping their strategy and technology is going to play a key role. Joining me now is a former Facebook engineer and the RNC’s newly hired chief technology officer, Andy Barkett. Andy thanks so much for joining us on this. First off, in the last few months you have been hired to revamp, so to speak, the technological strategy of the RNC, what have you been doing?

ANDY BARKETT: Well, we started building stuff. I don't know if you know this, but at Facebook, Mark put these signs on the wall that said “move fast and break things.” That's exactly what I'm doing. I'm in here and writing code and building things.

Building Tools In The Big Data Space

LIU: Tell me, as much as you can reveal, what are you building, exactly?

BARKETT: We are building all sorts of tools. We are building tools in the big data space. We are trying to make sure that we understand how to analyze what voters care about, where the voters are, how to reach them right, and then we are building communications tools also…

Reaching Voters Where They Are

LIU: How is that going to get more votes exactly?

BARKETT: Think about young people who are out there. Who don't have a land line, they don’t have a regular phone line, maybe they don't have a permanent address. They are moving around… These are people we need to reach and communicate with. Historically we haven't had the right tools to communicate with them on their smart phone or on their iPad. We were looking for a land line phone number in the data base to call and that didn't work.

Great Support From Silicon Valley And The GOP Community

LIU: …What's the reaction so far within the Committee? Or even among the Republicans. Are you getting any pushback at all?

BARKETT: No. I'm getting great support from everyone…

BARKETT: …In addition to me, though, there are a lot of other people, even in California, even in Silicon Valley, San Francisco area, who are actually pretty conservative fiscally, who are very interested in seeing the economy improve, more jobs created.

LIU: Great to talk to you. Thank you for joining us. Andy Barkett, the RNC's Chief Technology officer.
 

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