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One GOP Lawmaker Shows How to Woo Latino Voters

RNC Communications - March 12, 2013

LAS CRUCES, N.M.—Rep. Steve Pearce is the rarest of Republican Party officeholders, a very conservative Anglo who keeps winning elections from a predominantly Latino electorate.

As the national GOP seeks to improve its dismal standing with Hispanic voters, the 65-year-old former oil man has some advice.

"You just have to show up, all the time, everywhere," he said, during a recent barnstorm tour of his district, which sprawls across the southern half of this border state. "Most Republicans don't bother. I do. I bother."

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