RNC Adopts The Color Blue, Launches New Logo Democrats Can Now Be Party of Red

RNC Communications - March 31, 2014

Today RNC Chairman Reince Priebus announced new changes to the Republican brand as part of the party's ongoing effort to give candidates in the field the resources needed to win in November. Republicans will now identify with the color blue. Democrats, as a result, can use the color red. In keeping with the new color scheme, the RNC also released a new logo for the party.

“The RNC has made a commitment to attracting new voters and revitalizing the image of the Republican Party,” said Chairman Priebus. “This unprecedented color swap sends a clear signal that we’re serious about change—and that we’re making a clean break with the recent past. After careful consideration and analysis, guided by two focus groups of working women in Colorado and Virginia and a poll of Millennial voters, we determined that becoming the party of blue would improve our standing in 2014, 2016 and beyond.

“Now Democrats will be the party of red, which is much more in line with their record and values. After all, they are the party of red tape, red lines, and red ink. They’ve driven our country deeper in the red, and the DNC itself is swimming in red ink: they’re still $15 million in debt. In other words, this color swap is both beneficial and logical.

“As recently as the 2000 election, Republicans, like other major conservative parties in the world, were more closely associated with blue. Mainstream media outlets like the New York Times then decided to paint us red. We’ve had enough of the media’s games and are reclaiming the color blue.”

Click Here to see the new logo.


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