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Weekend Messaging Memo – Why Romney Won

Sean Spicer - October 5, 2012


FROM: RNC Communications Director Sean Spicer |@SeanSpicer

TO: Interested Parties

RE: Weekend Messaging Memo - Why Romney Won

I don't have to tell you Mitt Romney won Wednesday's debate. Reporters and commentators across this country have done that job. But let's reflect on exactly why Gov. Romney won--and why President Obama lost.

Governor Romney won because he was strong, substantive, and specific.

Gov. Romney began the debate by highlighting the most obvious difference between him and President Obama: the governor has a plan.

He outlined a clear plan for job creation, which is also highlighted in a new ad released Thursday by the Romney campaign.

He discussed his plans for North American energy independence, for tax reform (including middle class tax relief), for saving Medicare, for making trade work for America, for reducing the deficit, for improving education, for smarter regulations, for improving Medicaid, and much more. Throughout, he offered stats and specifics--while holding the president accountable for his record on the respective issues.

He made clear the choice voters face in November. With Gov. Romney, we have a plan for real recovery. With President Obama, we'll get four more years like the last four years.

It is a choice between policies based on the belief that greatness comes from free people and free enterprise and President Obama's policies of trickle-down government.

Those trickle-down government policies of the last four years have buried the middle class--a fact even the vice president admitted this week and was again made clear by this morning's jobs report.

Governor Romney has a plan and a vision for a better future, and unlike President Obama, he is able to point to a record of success and accomplishment to prove he can get the job done.

President Obama lost because he was defenseless, distorting, and dispassionate.

Debating is difficult when you have nothing to run on. While Gov. Romney brought facts, President Obama offered only empty rhetoric--and of course, higher taxes.

He distorted his record and the policies of Gov. Romney on a range of topics:

  • He falsely claimed he has a "specific $4 trillion deficit reduction plan."
  • He claimed he wants to go back to Clinton tax rates, even though Obamacare means Americans will pay more.
  • He said the Romney plan raises taxes on the middle class, even as Gov. Romney explicitly said he would do no such thing.
  • He said health premiums are becoming more affordable, contrary to the reality facing most families.
  • He said Gov. Romney wants a $5 trillion tax cut, which even his campaign has admitted is false.
  • He claimed his plan is balanced like Simpson-Bowles, which it's not.
  • He said he made adjustments to Simpson-Bowles for his plan, which Simpson and Bowles would deny.
  • He bragged about war savings, which has been called "fiscal fiction."
  • He called Social Security "structurally sound," but the CBO disagrees.

For the full fact-check run down, see our research piece.

The only policy proposal the president offered (repeatedly) is higher taxes. But these taxes are estimated to cost America 710,000 jobs. So much for "Forward."

Four years ago, President Obama said he knew the challenges facing the country and that he had the solutions to our problems. He's had four years in office, but the problems persist. If he had the solutions, there was nothing standing in his way to implement them. Democrats controlled all of Congress for two years and the Senate for all four.

His policies were the problem. And that's why he found himself, four years later, defenseless on a debate stage. He has no record to run on, and he has no credible excuse. Hope and change have been buried along with the middle class.

P.S. Don't miss our post-debate web video, "Smirk."


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Not Authorized By Any Candidate Or Candidate's Committee.